Bandar Lampung is the capital city of Lampung province, the southern-most part of Sumatra island.
It is one of the top 5 cities in Sumatra with a population of ~1 million people.
The mall is positioned in the central area of the city along the main road Jl. R.A. Kartini, surrounded by a crowded residential area on a major junction.
The clear signage and visibility of the mall is further amplified with its strategic location within the prime city center.